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In 2025, benefit pros returned to the same questions again and again. Certain categories consistently drew attention. Others spiked suddenly. A few stayed in play for a long time.

Using BenefitPitch Advanced Insights, we analyzed search behavior across our platform to understand what brokers, vendors, and employers explored, compared, and came back to.

In this special report we’ll uncover:

  • The Kick-Off: Top 10 Searched Benefits Categories in 2025
  • On the Jumbotron: The Keywords That Kept Making Plays
  • Breakout Runs: Noteworthy Service Categories to Keep Your Eye On
  • Coach's Corner: Expert Commentary from Our Partners