---
title: "BenefitPitch Trend Report | Super Benefits Bowl: The 2025 Recap"
description: Using BenefitPitch Advanced Insights, we breakdown what brokers, vendors, and employers explored, compared, and came back to in 2025.
image: https://go.benefitpitch.com/hubfs/BP_Super-Benefits-Bowl-Feature.jpg
---

[![Benefitpitch](https://go.benefitpitch.com/hubfs/raw_assets/public/BenefitPitch_November2021/images/Header%20logo.svg "Benefitpitch")](https://www.benefitpitch.com/)

NEW | TREND REPORT

# Super Benefits Bowl

## What Benefit Pros Looked for in 2025 — and What It Signals for 2026

![BP_Super-Benefits-Bowl-Hero](https://go.benefitpitch.com/hs-fs/hubfs/BP_Super-Benefits-Bowl-Hero.png?width=1678&height=1028&name=BP_Super-Benefits-Bowl-Hero.png "BP_Super-Benefits-Bowl-Hero")

![BP_Super-Benefits-Bowl-Football (1)](https://go.benefitpitch.com/hs-fs/hubfs/BP_Super-Benefits-Bowl-Football%20(1).png?width=1920&height=1080&name=BP_Super-Benefits-Bowl-Football%20(1).png "BP_Super-Benefits-Bowl-Football (1)")

### In 2025, benefit pros returned to the same questions again and again. Certain categories consistently drew attention. Others spiked suddenly. A few stayed in play for a long time.

### Using BenefitPitch Advanced Insights, we analyzed search behavior across our platform to understand what brokers, vendors, and employers explored, compared, and came back to.

In this special report we’ll uncover:

- The Kick-Off: Top 10 Searched Benefits Categories in 2025
- On the Jumbotron: The Keywords That Kept Making Plays
- Breakout Runs: Noteworthy Service Categories to Keep Your Eye On
- Coach's Corner: Expert Commentary from Our Partners

[Download Report Now](https://go.benefitpitch.com/benefitpitch-trend-report-super-benefits-bowl#top)

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